Speaker Richard Jean-Baptiste
Richard is the VP of Business Innovation and Executive Producer at Attraction, where he focuses on developing innovative business and financial strategies within the Branded Entertainment and FAST (Free Ad-Supported Streaming TV) ecosystem. His work centers on building strategic partnerships across brands, broadcasters, and agencies to accelerate industry growth.
He also leads Attria Media, a venture he co-founded that is part of the Attraction group, dedicated to supporting and amplifying BIPOC creators in both the French and English markets, locally and internationally.
Before joining Attraction, Richard spent 18 years in the advertising world, primarily as a lead production partner. During this time, he produced over fifty scripted and unscripted projects for global brands such as Cirque du Soleil, adidas, Dell, and Netflix. His work has been featured in theaters across Canada, on platforms like CBC, Radio-Canada, and HBO Canada, and in international festivals—earning awards including Numix, Gémeaux, and Cannes Cyber Lions.
He is also the co-chair and a board member of the Black Screen Office of Canada, where he advocates for greater inclusion and equity in the screen-based industries.
Speaking on: Production Partners
@ricjeanbaptiste
.png)
